iGARTEN, one of the brands at Creverse, was rebranded as a convergence program that would provide children with English, Math and Coding classes, which needed a whole renewal design and announcement campaign; Immersive digital and print ads at the Lotte world mall, digital marketing, SNS, Youtube, landing page and graphic materials.
As a creative director, I managed the design, motion graphics, web and BM teams at the marketing division.
<Make It On Series_Concept, design, motion design, animation>
Working with the headquarter copywriter, I created 3 series of social animated ads with the tagline, ‘Make it on’. I focused on how Picsart could help digital hustlers with powerful and easy tools. The tagline is translated to the Korean version, ‘상상이 현실로’.
Series 1: Youtuber for creating thumbnail
Series 2: Small business owner for Naver shopping
Series 3: Artist for creating an album cover
<Prosumer ADs_Motion design and animation>
I did motion design and animation for the prosumer targeting ads with the designs provided by the headquarter.
For the re-branding launch of Picsart in July 2021, I led the Korea design team and worked on the Korea brand font setup, the App Store Screen, and In-App Offer Screen designs of Picsart Korea.
Worked on the concept and design of the homepage and landing pages of Case-Mate.com.
Photography by Manijeh Rahimi
Video by Juliana Nguyen
Front end development by Benjie Song
Worked on the concept and design of various print ads.
-Waterfall Gold: AMA(American music awards) 2018
-Waterfalls: Superball 2018
-Tough Neon: Store banner at Syntricate (Photography by Manijeh Rahimi)
Creative director: Emily Siegel
Worked on style guide design and templates for social contents of the shows on FOX.
Photo retouch and design
Concept development, Style frame, Motion design, Animation, Design, Photo retouch for the social campaigns of Rocky Horror Picture Show by Fox, premiered on Oct. 20, 2016.
#1 socially engaged special TV event for the 2016 season with more than 50M total social engagements.
Cerebral Palsy Foundation(CPF) partnered with the ABC show, "Speechless", and did social campaign by putting the CP experts' videos on CPF website and social media every week after the show. I worked on the videos.
http://yourcpf.org/speechless/
Storyboarding, design and animation
Motion design, animation and graphic design for Hulu's April Fools TV commercials and digital campaign 2016, 'huludatr'.
Apple announced its streaming music service, Apple Music, at WWDC 2015. Our team at Media Arts Lab worked on content for the Time Square 4K billboard, digital website banners, TV commercials, and Keynote presentations. I was the lead designer in motion design, composition, and animation for the banners and the Time Square 4K billboard.
Worked on concept, design and animation for iPad campaign from pitch to finish.
Motion design and animation for 13 minute promotional content of Hulu presented at CES 2016.
Here are a short version of the insitu video and the initial motion test.
Worked on banner design for iPhone 6 campaign from pitch to finish.
Grammy Effect was an advertisement and campaign for Grammy Awards 2015 and CBS. I worked on concept development, design, motion design and animation for Website banners, Out Of Home boards, Cinegrill billboard and Nokia Plaza 14 LED screens.
'Dancing, Moment' is an abstract animation, using a combination of media including 2D animation, algorithmic animation, NPR(Non Photorealistic Rendering) technology, Most Pixels Ever library and computer music.
On December 2009, it was premiered at InterActiveCorp’s 120 X 12-foot video wall at their corporate headquarters on 18th and the West Side Highway, New York, one of the largest high-resolution video walls in the world and has been shown as one of the works of ‘Evening Gallery’ at IAC.
<Invited and selected screenings>
Tisch Gala 2012
PhillyFESTIVAL 2012
SIGGRAPH Dailies! 2012
Worked on an educational production project that consisted of producing over 300 short animated videos for Pearson Publishing and L.A. County in partnership with Apple.
Art direction, Storyboards, Style&Concept design, Character design, Illustration, Motion design and Animation.
'Flower Dance' is a 3D abstract animation inspired by the Four Noble Ones (四君子). I worked with SooWon Hwang and DongMyoung Lee at Chung-Ang University.
We animated the Four Noble Ones, the bamboo (zhú 竹), plum blossom (méi 梅), orchid (lán 蘭), and chrysanthemum (jú 菊), and created oriental painting style with Maya. It was screened, selected and exhibited in international festivals and galleries.
Seoul Film Festival 2006
Indie-Anifest 2006
CICDAF 2006
I Castelli Animati 2006
Beyond Images 2006
My long time experience in traditional and digital animation drove me into the idea that user changes several key factors of an animation such as keyframes, characters or environment and gets involved in highly interactive experience rather than just watches what happened in a screen.
Mr. Tech is a puppet with flex sensors in its arms and legs to capture user input and send data to Processing sketches, a series of animation consisted of three episodes of its daily life, cycling, gardening and exercising.
Users can control the action of the virtual character and create their own narratives by controlling the arms and legs of Mr. Tech. It is also responding to the stories by showing its emotions, happiness or sadness, with facial expressions on LED dot matrix.
Project at ITP (2009)
Missing Mysticeti is an abstract animation designed to be displayed on four wall-sized screens in a room. The primary purpose of this project is to encourage the audience to create their own narrative. To meet this goal, I have combined three elements, visual, sound and motion, together on multiple screens projecting multiple perspectives.
Entering the installation area, the audience will be surrounded by four wall-sized screens on which abstract shapes are animated and sounds are synchronized narratively and technically. All screens display different animations respectively, but are closely connected narratively. I designed two of the narratively connected screens to face each other.
All animations displayed on four screens are synchronized to the same timeline and sound track. The connection of the three elements will then create new characteristics that evoke the audience’s emotions and memories. An algorithmic approach makes it possible to control visual, sound and motion elements at the same time and as a result, combines them into a new language. This approach allows one of them to influence the other. In this project, I used Processing and After Effect for the visual elements and Pure Data for sound production and playback. All three elements are controlled by Pure Data.
Project at ITP (2010)
This research goes back to my initial question on how to express painterly look in my short animated film. In 2005, I fortunately joined Future Media Art Lab in Chung-Ang University and participated in the interdisciplinary research developing NPR (Non Photorealistic Rendering) technology focused on Impressionism paintings. I analyzed 19C Impressionism oil paintings and abstracted features applicable to the process of developing algorithm by engineers. The research project resulted an installation art, Painterly Rendering With Designed Imperfection, which was exhibited at SIGGRAPH Gurilla Studio 2006 and has been exhibited at many galleries and festivals including Incheon International Digital Art Festival 2009.
In 2009 at ITP, I developed my own algorithm with openFrameworks based on my analysis . It was to answer my initial question. I applied this NPR technology to my abstract animation, Dancing, Moment, and could express overall painterly look.
Publication based on the research:
‘Analysis of the Oil painting for the painterly rendering – Focusing on the 19C Impressionism painting’
